The FROU FROU label was created by Jolanta Gazda: a would-be mathematician, a costume-designer and a make-up artist on leave and a seeker of eye-catching forms in jewelry. Jolanta Gazda learned the goldsmithing trade in Warsaw-based Wytwórnia Antidotum under the eyes of trained professionals. She is a member of Goldsmithing Artist’s Association and KLIMT02 which unites jewelry designers from around the globe.
The concept of Frou-Frou jewellery is based on crocheting technique. Every single element is hand-made, prepared from scratch, woven out of dozens (often even hundreds) of meters of silver wire. In my work I am trying to modernise folk handicraft forms by rearranging their colourful thread into noble metal. In all Frou-Frou designs I am looking for their pure delicacy and ethereal transparency.